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AI-Media Technologies Limited ("AI-Media"), a global leader in live captioning and translation solutions, has entered a groundbreaking partnership with Lightning International ("Lightning"), the leading distributor of Free Ad-Supported Television (FAST) channels. This collaboration aims to break down language and accessibility barriers, enhancing global access to entertainment and unlocking new revenue opportunities for content owners and FAST platforms.

Solving Accessibility and Localization Challenges

Imagine a viewer in Germany—or anywhere—watching breaking news or global entertainment without language barriers. That’s the goal. This partnership tackles two big FAST challenges:

Expanding accessibility across diverse global markets

Using AI-Media’s LEXI and LEXI Translate, content is localized in real time via live-translated captions, directly burned into video feeds, and made accessible in 50+ languages.

For instance, a previously English-only channel can now broadcast in French, German, Italian, Japanese, and more—expanding audience reach and enabling monetization in new markets.

“This partnership with Lightning International is a game-changer for the FAST industry. By making premium content accessible and localized in real-time, we are helping platforms grow audiences and increase revenue while making global content truly inclusive.”

Transformative Benefits for FAST Platforms and Content Owners

Increased Engagement & Viewership: Captions drive repeat viewing and longer watch times—boosting ad inventory.

Greater Accessibility: Supports d/Deaf and hard-of-hearing communities, plus the 87% of Gen Z and millennials who prefer watching with captions.

New Revenue Streams: Real-time localization expands into new markets and grows ad revenue.

Cost-Effective Localization: AI-powered tools replace costly traditional translation with a faster, scalable, and reliable alternative.

AI-Media’s Alta and LEXI Translate generate real-time transcription and translation. Captions are embedded into the channel feed and distributed via Lightning International’s Hong Kong-based content delivery network.

The result: a seamless, low-latency, scalable solution for real-time multilingual content on FAST channels.

James Ross, CEO of Lightning International:

“We are excited to collaborate with AI-Media. With this partnership, we are setting a new standard for localization in the FAST industry, unlocking new markets and allowing every viewer to enjoy our content—without language barriers.”

With the launch of LEXI Voice at NAB, the future of FAST TV localization gets even brighter.
 LEXI Voice introduces real-time AI dubbing—letting broadcasters and content owners deliver alternate-language audio tracks, enhancing both accessibility and immersion, especially for the visually impaired and global audiences.

Founded in Australia in 2003, AI-Media (ASX: AIM) is a global innovator in AI-powered voice translation, captioning, and language accessibility.


Its latest product, LEXI Voice, delivers real-time, multilingual voice translations powered by industry-leading LEXI captioning accuracy. With trusted operations in 25+ countries, AI-Media’s ecosystem—iCap, Alta, Encoder Pro, and the LEXI Toolkit—offers unmatched automation, precision, and scale.

Lightning International is a content solutions company based in Hong Kong and the UK, focused on distributing TV channels, formats, and programs. Since 2011, and strengthened by joining the AsiaSat family in 2023, Lightning distributes 15+ FAST channels globally—curated to broadcast standards.

Lightning also licenses a broad catalog of finished shows and formats.
www.lightninginternational.net

Fiona Habben
Head of Global Marketing, AI-Media
fiona.habben@ai-media.tv

Entertainment Without Borders: AI-Media and Lightning International Join Forces to Make FAST Channels Accessible to Everyone